F.C. Barcelona implements ICG solutions with IM Projects
FC Barcelona stores, including the Megastore, the main store of the Club located in the Camp Nou, have implemented ICG Software solutions which they offer fast and effective attention to the tens of thousands of fans and followers they approach these establishments to acquire t-shirts and other merchandising products. The implementation that has been carried out by IM Projects, Master Provider ICG in Barcelona, has had the solutions ICGManager, FrontRetail, ICGDataexchange and ICGRemote, and BeatlePos dual-screen touch terminals.
The success of FC Barcelona has provoked an avalanche of sales of shirts and merchandising in the official stores of FC Barcelona. Members and fans want to buy T-shirts and all new products, such as leather wallets, scarves, flags, etc …
More than 70 terminals are distributed by different spaces of attention to the public. According to the data of the main Megastore, located between the Camp Nou and the Palau Blaugrana, the record of visitors in one day is higher than 21,000.
Nike Group, which manages these establishments, and which has already entrusted other premises of its firm to the ICG solutions, decided to install the ICG Software technology to respond to the large volume of sales concentrated in a short space of time, to have a control total stocks, tracking the most consumed products per customer, quick sales consultation, seasonal statistics, etc … In addition, the firm values with great interest that the ICG Group offers a quality after-sales service and maintenance, through an extensive network of distributors.