Listen to social networks
Be aware to what is said about your business will allow you to generate leads from the network, improve knowledge about the strategy of your competitors and monitor the opinions of the decision makers for your own benefit.
- In the same way you can detect intentions from the publications of your clients to better direct your marketing and sales actions.
- You can measure the effectiveness of a sales campaign and readjust it based on the feedback you get from it.
- It will also improve the way you reach your customers by communicating more effectively your messages at the time and in the most appropriate way.
- And finally, you can create alerts to identify issues or problems before they become dangerous to your brand.