Analitza CM
Detect which customers the competition is catching
ANALITZA uses predictive analytics and artificial intelligence to help you better understand your customers, predict their buying behaviour and make decisions more effective.
- Reduce leakage: ANALITZA identifies customers who have started buying products from the competition and those who should have recently returned.
- Reward your customer loyalty: ANALITZA shows the real status of each client and if he is being faithful to his products. Get to know your status, evolution and loyalty with the company day by day.
- Increase revenue: React before customers stop buying certain products. Give more information and tools to your sales team.
Analyze your customers
- Detect when a customer stops buying a product.
- Detect when the billing of a product or family drops.
- Detect when a customer should have bought again and has not.
- Detect when a client is about to abandon you with predictive models.
Analyze the portfolio
- Streamline and optimize processes to know the real status of all customers.
- Identify possible threats and opportunities to growth with the predictions generated by ANALITZA.
- Segment the status of the portfolio based on the standard criteria (commercial agent, geographical area, ...) and the criteria used by the company.
Plan promotions
Use the data offered by ANALITZA to plan more effective commercial, communication and marketing campaigns.
With the information generated by the solution, it facilitates the analysis to the Marketing and Sales department to plan future promotions based on the needs of selling items with low turnover or reinforcing products on certain dates that certain customers are probably buying from the competition.
Integration with Microsoft Dynamics NAV
ANALITZA extracts the Microsoft Dynamics NAV data every night and performs a daily analysis.
ANALITZA can be integrated through ANALITZA API or use the ANALITZA WEBAPP platform developed specifically for viewing.
