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Analitza CM

Detecta qué clientes te está captando la competencia

ANALITZA utiliza el análisis predictivo y la inteligencia artificial para ayudarle a conocer mejor a sus clientes, predecir su comportamiento de compra y hacer más efectiva la toma decisiones.

  • Reduzca las fugas: ANALITZA identifica los clientes que han empezado a comprar productos de la competencia y los que deberían haber vuelto recientemente.
  • Fidelice a sus clientes: ANALITZA muestra el estado real de cada cliente y si está siendo fiel a sus productos. Conozca día a día su estado, evolución y fidelidad con la empresa.
  • Aumente los ingresos: Reaccione antes de que los clientes dejen de comprarle ciertos productos. De más información y herramientas a su equipo de ventas.

Analiza a tus clientes

  • Detecte cuando un cliente deja de comprar un producto.
  • Detecte cuando baja la facturación de un producto o familia.
  • Detecte cuando un cliente debería haber vuelto a comprar y no lo ha hecho.
  • Detecte cuando un cliente te está a punto de abandonar con modelos predictivos.

Analiza la cartera

  • Agilice y optimice los procesos para conocer el estado real de todos los clientes.
  • Identifique posibles amenzas y oportunidades de crecimiento con las predicciones generadas por ANALITZA.
  • Segmente el estado de la cartera a partir de los criterios estándar (agente comercial, zona geográfica,...) y los criterios que utilice la empresa.

Planifica promociones

Utilice los datos que ofrece ANALITZA para planificar campañas comerciales, de comunicación y de marketing más efectivas.

Con la información generada por la solución facilita el análisis al departamento de Marketing  y Ventas para planificar las promociones futuras basándose en necesidades de venta de artículos con baja rotación o reforzando productos en fechas señaladas que ciertos clientes que probablemente están comprando a la competencia.

Integración con Microsoft Dynamics NAV

ANALITZA extrae los datos de Microsoft Dynamics NAV cada noche y realiza un análisis diario.

ANALITZA se puede integrar a través de ANALITZA API o utilizar la plataforma ANALITZA WEBAPP desarrollada especificamente para su visualización.

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