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Antiguamente las empresas tendían a pensar que con un buen producto e inversión publicitaria el éxito estaba asegurado. Esta fórmula funcionó en una época donde no había tanta competencia y el futuro comprador no tenía tanta sobreexplotación de impactos y opciones. Con el cambio de rol del consumidor que adopta … Leer más
Este año, durante el Mobile World Congress, el concepto más hablado y con más presencia en stands y conferencias es la irrupción del 5G y las aplicaciones que tendrá en las ciudades, coches, casas, empresas, etc. La hiperconectividad dará pie a un alto número de datos almacenados en granjas de … Leer más
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